Ofcom's latest Pricing Trends report puts social tariff take-up at 532,000 households out of an estimated 4–8 million eligible — still under 10%. The regulator's own figure for the reason is blunt: roughly seven in ten eligible households say they have never heard that a cheaper tariff exists for them.

The supply side has improved: broadband social tariffs have grown from three providers in 2020 to more than 30 by the end of 2025, and most major providers now offer one. The gap is now almost entirely about awareness, not availability.

Check who qualifies and how to switch on our Get help page — it takes a few minutes and does not require waiting for a current contract to end.

← All news

Keep reading

What we told the competition regulator about BT and TalkTalk

WIRES has sent its submission to the Competition and Markets Authority's inquiry into BT's purchase of TalkTalk, asking that any approval protects prices, guarantees access to a social tariff and recognises the greater effect in rural Scotland. The full text is here. Comments closed on 9 October; the CMA reports by 19 October.

Stay in the loop

Join the mailing list for campaign updates, event notices, and new articles.

Join the campaign →